It’s been a little more than a week since the Superbowl, and arguably the most-talked about commercial was the one featuring legendary radio broadcaster Paul Harvey’s “So God Made A Farmer” speech for Dodge trucks.
I both liked and disliked the commercial. I liked it, despite my lack of belief in a higher power, because it evokes intense personal feelings; the things Mr. Harvey says about farmers is very true. At least, they’re true of my farmers, and all of the small farmers who work outside of industrial agriculture – farmers that are the driving force of the Real Food Movement. I can’t even begin to express the admiration and respect I have for the people who raise and grow the food my family and I eat every day. I was practically in tears by the end of the commercial the first time I saw it, even if I don’t believe God has anything to do with these remarkable and devoted people.
Paul Harvey wrote the original speech in 1975 and the recording used in the Dodge commercial is of Mr. Harvey delivering it to the 1978 Future Farmers of America convention. However, the speech itself was based on the definition of a “dirt farmer” published in The Farmer-Stockman, then the Ellensburg Daily Record, in 1940. Prior to the United States’ entry into World War II, most of the food in this country was grown or raised on small farms and in backyard gardens.
Sadly, this is no longer true, which is why I also disliked the commercial. So when Beloved found this parody of it, I knew I’d post it. It’s hilarious and depressing at the same time, but it’s also true.
Which is the saddest thing of all.